Czinkota, Michael R <br/><br/>
International marketing / 
Michael R. Czinkota. 
 - 3rd ed 
 - Fort Worth :  Dryden Press,  c1993. 
 - xxxi, 924 p. : ill. 
<br/><br/> Includes indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing