Peterson, Robert A <br/><br/>
Marketing research / 
Robert A. Peterson. 
 - 2nd ed 
 - Plano, TX :  Business Pub,  c1988. 
 - xiii, 576 p. : figs., tables. 
<br/><br/> Includes suggested readings, endnotes, appendix and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Statistical methods