Aaker, David A <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 3rd ed 
 - New York :  Wiley,  c1992. 
 - xvi, 394 p. : ill. 
<br/><br/> Includes references, appendix and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management