00512nam a2200157 a 450000500170000000800410001710000280005824500940008625000120018026000350019230000250022750000540025265000260030685200110033285200110034320190520020603.0080410s19uu    xx            00    eng d10aMcCarthy, Edmund Jerome10aBasic marketing :ba managerial approach /cE. Jerome McCarthy, William D. Perreault, Jr.  a10th ed0 aHomewood, IL :bIrwin,cc1990.  axviii, 734 p. : ill.  aIncludes appendices, notes, indices and glossary.  aMarketingxManagement  7OLOPSC  7OLOPSC