Lamb, Charles W <br/><br/>
Principles of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - Cincinnati :  South-Western Pub. Co,  c1992. 
 - 1 v. (var. pagings) : ill. 
<br/><br/> Includes appendices, glossary, references and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management