00502nam a2200157 a 450000500170000000800410001710000180005824500600007625000110013626000360014730000270018350000630021065000220027365000380029585200110033320190520020809.0080410s19uu    xx            00    eng d10aAssael, Henry10aConsumer behavior and marketing action /cHenry Assael.  a4th ed0 aBoston :bPWS-Kent Pub,cc1992.  axx, 748 p. : col. ill.  aIncludes bibliographical references, glossary and indexes.  aConsumer behavior  aMotivational research (Marketing)  7OLOPSC