@book{33838,
	author = {Cravens, David W},
	title = {Strategic marketing management cases /},
	publisher = {Irwin,},
	year = {c1993.},
	address = {Homewood, IL :},
	edition = {4th ed},
	note = {Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990.}
}