00646nam a2200181 a 450000500170000000800410001710000220005824501230008025000110020326000360021430000340025044000300028450000530031450000590036765000160042685200110044285200110045320190520021247.0080417s19uu    xx            00    eng d10aArens, Williams F10aContemporary advertising /cWilliam F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden.  a5th ed0 aBurr Ridge, IL :bIrwin,c1994.  a1 v. (var. pagings) : col ill 0aIrwin series in marketing  aBovee's name appears first on previous editions.  aIncludes appendices, glossary, references and indices.  aAdvertising  7OLOPSC  7OLOPSC