McCarthy, Edmund Jerome <br/><br/>
Basic marketing :  a global managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - 11th ed 
 - Burr Ridge, IL :  Irwin,  c1993. 
 - xxii, 760 p. : col. ill. 
<br/><br/> Includes bibliographical references, glossary and indices.  Half title of 10th ed. varies slightly. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--United States--Management<br/>Export marketing--Management