TY  - BOOK
AU  - McCarthy,Edmund Jerome
TI  - Essentials of marketing
SN  - 971-08-4628-0
PY  - 1988///
CY  - Kalookan City
PB  - Philippine Graphic Arts
KW  - Marketing
N1  - "Shortened version of Basic Marketing."; Includes appendices, glossary, and indices
ER  -