Hisrich, Robert D <br/><br/>
Marketing decisions for new and mature products / 
Robert D. Hisrich, Michael P. Peters. 
 - 2nd ed 
 - New York :  Macmillan,  c1991. 
 - xiv, 516 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products