00502nam a2200157 a 450000500170000000800410001710000220005824500930008025000110017326000350018430000230021950000510024265000230029365000170031685200110033320190520021335.0080409s19uu    xx            00    eng d10aHisrich, Robert D10aMarketing decisions for new and mature products /cRobert D. Hisrich, Michael P. Peters.  a2nd ed0 aNew York :bMacmillan,cc1991.  axiv, 516 p. : ill.  aIncludes bibliographical references and index.  aProduct management  aNew products  7OLOPSC