00616nam a2200169 a 4500 20190520021335.0 080409s19uu xx 00 eng d Hisrich, Robert D Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. 2nd ed New York : Macmillan, c1991. xiv, 516 p. : ill. Includes bibliographical references and index. Product management New products OLOPSC 34945 34945 0 0 0 0 CLLRC CLLRC CIR 2019-05-20 1 1 HF 5415 H5436 1991 CL6253 2025-06-10 00:00:00 2019-12-05 2019-05-20 BK