<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00735nam a2200181 a 4500</leader>
  <controlfield tag="005">20190520021526.0</controlfield>
  <controlfield tag="008">080410s19uu    xx            00    eng d</controlfield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">McCarthy, Edmund Jerome</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Essentials of marketing :</subfield>
    <subfield code="b">a global managerial approach /</subfield>
    <subfield code="c">E. Jerome McCarthy, William D. Perreault, Jr.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">6th ed</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2=" ">
    <subfield code="a">Burr Ridge, IL :</subfield>
    <subfield code="b">Irwin,</subfield>
    <subfield code="c">c1994.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii, 552 p. :</subfield>
    <subfield code="a">chiefly col. ill.</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2="0">
    <subfield code="a">The Irwin series in marketing</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"Shortened version of our Basic marketing".</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references, glossary and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="852" ind1=" " ind2=" ">
    <subfield code="7">OLOPSC</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">35519</subfield>
    <subfield code="d">35519</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">CLLRC</subfield>
    <subfield code="b">CLLRC</subfield>
    <subfield code="c">CIR</subfield>
    <subfield code="d">2019-05-20</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.13 M37 1994</subfield>
    <subfield code="p">CL7197</subfield>
    <subfield code="r">2025-06-10 00:00:00</subfield>
    <subfield code="w">2019-05-20</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
