Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 4th ed 
 - Chicago :  Irwin,  c1996. 
 - xxvii,738 p. : ill.(part col.) 
 - The Irwin series in marketing .
<br/><br/> Includes glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing