00518nam a2200169 a 450000500170000000800410001710000190005824500790007725000110015626000300016730000350019744000340023250000350026665000220030165000140032385200110033720190520021526.0080410s19uu    xx            00    eng d10aPeter, J. Paul10aConsumer behavior and marketing strategy /cJ. Paul Peter, Jerry C. Olson.  a4th ed0 aChicago :bIrwin,cc1996.  axxvii,738 p. : ill.(part col.) 0aThe Irwin series in marketing  aIncludes glossary and indices.  aConsumer behavior  aMarketing  7OLOPSC