00563nam a2200169 a 450000500170000000800410001710000190005824501390007725000110021626000300022730000230025744000340028050000350031465000260034985200090037585200090038420190520021527.0080410s19uu    xx            00    eng d10aBoyd, Harper W10aMarketing management :ba strategic approach with a global orientation /cHarper W. Boyd, Orville C. Walker, Jr., Jean-Laude Larreche.  a2nd ed0 aChicago :bIrwin,cc1995.  axvi, 555 p. : ill. 0aThe Irwin series in marketing  aIncludes appendix and indices.  aMarketingxManagement  7Gift  7Gift