Bearden, William O. <br/><br/>
Marketing :  principles & perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - Chicago :  Irwin,  c1995. 
 - xlviii, 631 p. : col. ill. 
 - Irwin series in marketing .
<br/><br/> Includes appendices, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States