00452nam a2200133 a 450000500170000000800410001710000210005824500610007926000510014030000430019150000590023465000140029385200110030720190520022157.0080409s19uu    xx            00    eng d10aKeegan, Warren J10aMarketing /cWarren Keegan, Sandra Moriarty, Tom Duncan.0 aEnglewood Cliffs, NJ :bPrentice-Hall,cc1992.  axxiv, 904 p. : ill.a(chiefly in col.)  aIncludes references, appendices, glossary and indices. 4aMarketing  7OLOPSC