00742nam a2200181 a 4500 20190520022411.0 070830s19uu xx 00 eng d Perrault, William D. Basic marketing : a global marketing approach / William D. Perrault, Jr., E. Jerome McCarthy. 15th ed. Boston : McGraw Hill Irwin, c2005. 1v (various pagings):col. ill. McGraw Hill Series in marketing Includes appendices, indices, and glossary. Earlier eds. has E. Jerome McCarthy as the senior author. Marketing Management C&E Publishing OLOPSC 37660 37660 0 0 0 0 CLLRC CLLRC CIR 2019-05-20 0 HF 5415.13 P47 2005 CL9281 2025-06-10 00:00:00 2019-05-20 BK