TY  - BOOK
AU  - Perrault,William D.
TI  - Basic marketing: a global marketing approach 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes appendices, indices, and glossary
N2  - Earlier eds. has E. Jerome McCarthy as the senior author
ER  -