TY  - BOOK
TI  - Marketing management: an Asian perspective 
PY  - 2003///
CY  - Singapore
PB  - Pearson Education Asia
KW  - Maketing
KW  - management
N1  - Original english language ed.: Marketing management : analysis, planning, implementation and control, 11th ed., c2003; Includes bibliographical references and index
ER  -