00605nam a2200157 a 4500 20190520022443.0 090806s19uu xx 00 eng d Arens, William F. Essentials of contemporary advertising / William F. Arenas, David H. Schaefer. Boston : Mc Graw-Hill Irwin, c2007. xxviii, 558 p. : part col. ill Includes glossary, bibliographical reference, and indices Advertising Schaefer, David OLOPSC 2895.00Php 37830 37830 0 0 0 0 CLLRC CLLRC CIR 2019-05-20 0 HF 5823 A74 2007 CL9574 2025-06-10 00:00:00 2019-05-20 BK