Wells, William <br/><br/>
Advertising Principles & Practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 6th ed. 
 - Singapore :  Pearson Education (Asia),  c2004. 
 - xxxii, 599 p. : ill. 
<br/><br/> Philippine ed. published by Pearson Education South Asia, c2004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising