@book{38402,
	author = {Kotler, Philip and Bowen, John},
	title = {Marketing for hospitality and tourism /},
	publisher = {Pearson Education Southeast Asia Pte. Ltd,},
	year = {c2008.},
	address = {Upper Saddle River, New Jersey :},
	edition = {3rd ed.},
	note = {Includes index}
}