Young, Antony <br/><br/>
Brand media strategy :  integrated communications planning in the digital era / 
Antony Young. 
 - 1st. ed. 
 - New York :  Palgrave Mcmillan,  c2010. 
 - xii, 239p. : ill.; 25cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230104747 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/>Internet marketing<br/>Social media