00586nam a2200181 a 450000500170000000800410001702000180005810000180007624500990009425000130019326000430020630000290024950000500027865000250032865000230035365000170037685200110039320190520022630.0120921s19uu    xx            00    eng d  a978023010474710aYoung, Antony10aBrand media strategy :bintegrated communications planning in the digital era /cAntony Young.  a1st. ed.0 aNew York :bPalgrave Mcmillan,cc2010.  axii, 239p. : ill.; 25cm.  aIncludes bibliographical references and index  aBranding (marketing)  aInternet marketing 4aSocial media  7OLOPSC