00699nam a2200193 a 4500 20190520022630.0 120921s19uu xx 00 eng d 9780230104747 Young, Antony Brand media strategy : integrated communications planning in the digital era / Antony Young. 1st. ed. New York : Palgrave Mcmillan, c2010. xii, 239p. : ill.; 25cm. Includes bibliographical references and index Branding (marketing) Internet marketing Social media OLOPSC 2825.00 38420 38420 0 0 0 0 CLLRC CLLRC CIR 2019-05-20 1 HF 5415.1235 Y681 2010 CL10511 2026-04-30 09:21:03 2026-04-22 2019-05-20 BK