00667nam a2200193 a 450000500170000000800410001702000170005810000210007524501220009625000150021826000450023330000350027850000500031365000160036365000200037965000310039970000210043085200220045120190520022632.0120926s19uu    xx            00    eng d  a97800713144010aBelch, George E.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch, Michael A. Belch.  aGlobal ed.0 aNew York :bMc Graw-hill/ Irwin,cc2012.  axxxiv, 828p.: ill.  col.; 29cm  aIncludes bibliographical references and index  aAdvertising  aSales promotion 4aCommunication in marketing1 aBelch Michael A.  5Fastbooks7OLOPSC