Baker, Michael <br/><br/>
Product strategy and management / 
Michael Baker and Susan Hart. 
 - 2nd ed. 
 - Singapore :  Pearson Education South Asia Pte Ltd,  2007. 
 - 541 p. ; 23 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Management--Case studies