@book{38896,
	author = {Middleton, Victor T.},
	title = {Marketing in travel and tourism /},
	publisher = {Butterworth-Heinemann,},
	year = {2009.},
	address = {Oxford :},
	edition = {4th ed.},
	note = {The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism.}
}