Middleton, Victor T. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod. 
 - 4th ed. 
 - Oxford :  Butterworth-Heinemann,  2009. 
 - 502 p. ; 27 cm. 
<br/><br/> The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism. 
<br/><br/><label>ISBN: </label>9780750686938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing