00995nam a2200169 a 4500 20190520022758.0 140806s19uu xx 00 eng d 9780750686938 Middleton, Victor T. Marketing in travel and tourism / Victor T.C. Middleton ; with Alan Fyall, Michael Morgan and Ashok Ranchhod. 4th ed. Oxford : Butterworth-Heinemann, 2009. 502 p. ; 27 cm. The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism. Tourism Marketing Book Guides OLOPSC 2937.00Php 38896 38896 0 0 0 0 CLLRC CLLRC CIR 2019-05-20 0 G 155 A1 M584 2009 CL11072 2025-06-10 00:00:00 2019-05-20 BK