TY  - BOOK
AU  - Middleton,Victor T.
TI  - Marketing in travel and tourism
SN  - 9780750686938
PY  - 2009///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Tourism
KW  - Marketing
N1  - The meaning of marketing in travel and tourism -- Understanding the consumer and the marketing mix in travel and tourism -- Planning for marketing strategy and short-term operational objectives and campaigns -- Communicating with and influencing consumers -- Applying marketing in the main sectors of travel and tourism -- Case studies of marketing practice in travel and tourism
ER  -