Hudson, Simon creator text xx Woodeaton, Oxford Goodfellow Publishers 2013 19uu monographic eng

print

viii, 303 pages : illustration Simon Hudson and Louise Hudson. Introduction to customer service -- The financial and behavioral impacts of customer service -- Understanding the consumer -- Developing and maintaining a service culture -- Managing service encounters -- The importance of market research -- Building and maintaining customer relationships -- Providing customer service through the servicescape -- The impact of technology on customer service -- The importance of service recovery -- Promoting customer service internally and externally -- Customer service training handbook. Hospitality industry Customer services Tourism Customer services 9781908999344 140806 20190520022758.0