Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz. 
 - 15th ed. 
 - Pasig City :  Cengage Learning Asia Pte Ltd (Philippine Branch),  2012. 
 - 780 p. : ill. ; 25 cm 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9789814392822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management