TY  - BOOK
AU  - Kurtz,David L.
TI  - Principles of contemporary marketing
SN  - 9789814392822
PY  - 2012///
CY  - Pasig City
PB  - Cengage Learning Asia Pte Ltd (Philippine Branch)
KW  - Marketing
KW  - Management
N1  - Includes glossary and index
ER  -