Lee Nancy <br/><br/>
Social marketing :  influencing behaviors for good / 
Nancy R. Lee, Philip Kotler. 
 - 4th 
 - Singapore :  SAGE Publications, Inc,  2011. 
 - 502 p. : ill. ; 23 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-1-4129-6157-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification