McQuarrie, Edward F. <br/><br/>
The market research toolbox / 
Edward F. Mcquarrie. 
 - 4th ed. 
 - Los Angeles,CA :  SAGE,  c.2016. 
 - 373p.;23cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781452291581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--methodology