Kotler, Philip <br/><br/>
Principles of marketing / 
Kotler Philip and Gary Armstrong. 
 - 16th edition. 
 - Singapore :  Pearson education,  c2016. 
 - 736 pages. : illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>9789814718578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.