a marketing strategy planning approach Perreault, William D., Jr. creator text xx New York, NY McGraw-Hill Education 2017 19uu 15th ed. monographic eng

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iii, 752 p. ; ill. col. ; 28cm William D. Perreault, Jr. , Ph.D. ... [et al.]. Includes bibliographic references and index. Marketing 9781259921292 180316 20190520022944.0