00597nam a2200157 a 450000500170000000800410001702000180005824501200007625000250019626000680022130000350028950000480032465000310037265000200040385200160042320190520022945.0180316s19uu    xx            00    eng d  a978017025430410aIntegrated marketing communications /cBill Chitty, Edwina Luck, Nigel Barker, Michael Valos, and Terence A. Shimp.  a4th asia-pacific ed.0 aSouth Melbourne, Victoria :bCengage Learning Australia,c2015.  axxvi, 478p. ; ill.col. ; 26 cm  aIncludes bibliographic references and index  aCommunication in marketing  aSales promotion  5F&J7OLOPSC