<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00563nam a2200145 a 4500</leader>
  <controlfield tag="005">20200116024900.0</controlfield>
  <controlfield tag="008">090420s19uu    xx            00    eng d</controlfield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">Robert, Michel</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Product innovation strategy pure and simple :</subfield>
    <subfield code="b">how winning companies outpace their competitors /</subfield>
    <subfield code="c">Michel (Mike) Robert.</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">c1995.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi, 174 p. : ill.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">New products</subfield>
    <subfield code="x">Management</subfield>
  </datafield>
  <datafield tag="852" ind1=" " ind2=" ">
    <subfield code="7">OLOPSC</subfield>
    <subfield code="9">907.50Php</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">61243</subfield>
    <subfield code="d">61243</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">HSLRC</subfield>
    <subfield code="b">HSLRC</subfield>
    <subfield code="c">CIR</subfield>
    <subfield code="d">2020-01-16</subfield>
    <subfield code="g">907.50</subfield>
    <subfield code="o">HF 5415.153 R63 1995</subfield>
    <subfield code="p">HS5805</subfield>
    <subfield code="r">2025-05-23 00:00:00</subfield>
    <subfield code="w">2020-01-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
