realistic solutions for the overworked librarian Dowd, Nancy 1956- creator Evangeliste, Mary. Silberman, Jonathan 1982- text Chicago American Library Association 2010 monographic xi, 140 p. : ill. ; 26 cm. Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. Includes index. Libraries Marketing Libraries Public relations 0838910009 (alk. paper) 9780838910009 (alk. paper) 20200204062237.0 15726458