McMurty, Jeanette Maw <br/><br/>
Marketing :  for dummies / 
Jeanette McMurty with Alexander Hiam. 
 - 5th 
 - New Jersey :  John Wiley & Sons,  c2017. 
 - xiv, 392 p. ; 24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119365570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing