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  <titleInfo>
    <title>Influence of perceived quality, brand loyalty and brand assets on buying references</title>
    <subTitle>a study on whitening soaps impact to teenagers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Burce, Jennifer L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Magnaye, Marie Krsitel Ann SJ</namePart>
  </name>
  <name type="personal">
    <namePart>Riera, Rubieanne E.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Marikina City</placeTerm>
    </place>
    <publisher>OLOPSC</publisher>
    <dateIssued>c2017</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>x, 51 pages: color illustrations; 28cm</extent>
  </physicalDescription>
  <tableOfContents>Approval Sheet</tableOfContents>
  <note type="statement of responsibility">Jennifer L. Burce</note>
  <subject>
    <topic/>
    <topic>Brand choice</topic>
  </subject>
  <subject>
    <topic/>
    <topic>Consumers' preferences</topic>
  </subject>
  <subject>
    <topic/>
    <topic>Branding (Marketing)</topic>
  </subject>
  <classification authority="lcc">HF 5415 B87 2017 THE00368</classification>
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    <recordCreationDate encoding="marc">200220</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240115140553.0</recordChangeDate>
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