TY  - BOOK
AU  - Burce, Jennifer L.
AU  - Magnaye, Marie Krsitel Ann SJ
AU  - Riera, Rubieanne E.
TI  - Influence of perceived quality, brand loyalty and brand assets on buying references: a study on whitening soaps impact to teenagers 
AV  - HF 5415 B87 2017 THE00368
PY  - 2017///
CY  - Marikina City
PB  - OLOPSC, 
KW  - Brand choice
KW  - Consumers' preferences
KW  - Branding (Marketing)
N1  - Approval Sheet
ER  -