@book{70931,
	author = {Basman, Amroelen H., and Herrera , Jhaspher Charles L.},
	title = {Effectiveness of mad mustard's promotional mix on brand Equity /},
	publisher = {OLOPSC , },
	year = {c2017},
	address = {Marikina City:},
	note = {Includes appendices and references.}
}