Basman, Amroelen H., Effectiveness of mad mustard's promotional mix on brand Equity / Basman, Amroelen H., Herrera, Jhaspher Charles L. - Marikina City: OLOPSC , c2017 - iii, 68 pages: color illustrations; 28cm Includes appendices and references. Approval Sheet Subjects--Topical Terms: Brand name products--Management. LC Class. No.: HD 69.B7 B37 2017 / THE00468