01852cam a2200361 i 4500 71070 71070 20582030 OSt 20200923020224.0 180713s2019 enk b 001 0 eng 2018032458 9780745691190 9780745691206 (pb) DLC eng DLC rda DLC pcc JZ1305 .C85p 2019 Cull, Nicholas John, author. 3888 Public diplomacy : foundations for global engagement in the digital age / Nicholas J. Cull. Cambridge, UK ; Medford, MA, USA : Polity, 2019. xiii, 217 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm. Diplomacy Technological innovations. 3889 Public relations and politics Technological innovations. 3890 Communication in politics Technological innovations. 3891 Online version: Cull, Nicholas John, author. Public diplomacy Cambridge, UK ; Medford, MA, USA : Polity Press, 2019 9780745691237 (DLC) 2018045664 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 NFIC HSLRC HSLRC SEN 2020-09-23 F&J 2246.00 2 SEN JZ 1305 C967p 2019 HS13639 2025-05-23 00:00:00 2025-03-06 2020-09-23 BK